The idea of marketing your book can be overwhelming, especially if you’re an indie author and you’re just starting out. Below are some of the thoughts and suggestions from a marketing friend of mine who has been looking at the most effective promotional tools for authors. From branding, to online and offline marketing, here is everything you need to know to get started…
A friend once told me that they had an idea for a book that they wanted to write. When I asked why they weren’t writing it, they listed a number of excuses, but one stuck out to me in particular. They wanted their idea to be completely new and original, and they didn’t want to write something that wasn’t. Now I was puzzled by this, the idea of creating a completely original story is something that I think many authors would love to and dream about achieving, but I don’t feel that this is a realistic possibility. read more
Q1) In one or two sentences, how would you describe your Brunswick Saga series to someone who hasn’t read any of your work?
The Brunswick Saga series follows the lives of six siblings following the death and neglect of a parent. Each book in the series mainly focuses on one of the six and their struggles as time goes on.
Q2) How long did it take for you to finish and publish your recent work?
It took a little over a year and a half to write and publish the second book of the series (A Sister’s Imposition), which was released in March 2016.
Q3) Have you always wanted to write and when did you first discover that you wanted to write?
There have been a number of authors who have inspired me over the years and some of them I have only discovered recently. Whether they have made me laugh, cry, or just hooked me into buying more of their work, there are just some books that you will talk about and remember forever.
Unfortunately I don’t have the time to write about all the authors who have inspired me right now, so I’ll save them for future blogs. However, I have noticed a certain trend that crops up amongst some of my favourite books. If the author’s writing style or ideas are quirky, funny, clever and/or unusual, then it will most likely snag my attention. With that knowledge in mind, I couldn’t resist writing about these three particular gentlemen… read more
Have you ever read a book where a character does or says something that seems to be completely bizarre? I don’t mean a plot-twist, I mean when a character literally does not follow ‘normal human behaviour’ causing the story to lose its believability and you, as the reader, end up questioning what planet the author was living on when they wrote their book? Unfortunately this seems to happen from time to time and it can cause readers to lose interest in, or give up on, a book entirely.
As much as every person is unique and reacts differently to different situations, and of course you will always have the anomalies (or rather the few that don’t behave like the majority), sometimes characters react in ways that you just cannot fathom, and when this happens your brain will point out everything that it views as flaws. Sometimes this is down to the individual reader but often it is the author’s fault, whether it be poor writing, or poor structural editing, or a seemingly lack of understanding in basic human reactions. Sometimes authors write sentences, paragraphs and even chapters that your brain just cannot get on board with. Before I go further, it is important to point out here that not everyone will enjoy or understand a particular book, everyone has different tastes, and even the famous authors receive bad reviews. read more
I’ve scoured Facebook, Twitter, Youtube and the internet for groups, pages, blogs, channels and websites specifically aimed at authors, writers and readers. I’ve picked out a few and listed them below to help you get started, but there are plenty more out there to choose from…
Facebook pages & groups for Authors/Writers
Now I am not an expert here at all, and as a new author I’ve only had one encounter with a bookshop so far, to say it went badly would be an understatement. However, I learnt some valuable lessons from that one encounter and I’m going to share those lessons with all of you aspiring authors.
As a new author you will want to contact local and independent bookshops. WH Smiths and Waterstones may be less likely to take you, as a new author, seriously but that’s not to say they won’t stock your book at all. Many Waterstones have a local author’s section but as I’m sure you have noticed, the giants tend to stock the famous authors and celebrity cookbooks. Local and independent bookshops will also stock these books but they are more likely to stock your book too. read more
Interviews may seem like a distant dream or only for those who make it big time in the literary world, but that is not the case. In fact with social media becoming increasingly important, interviews are not quite as distant as you may think. I’m not saying that big newspapers, radio stations or famous bloggers are going to suddenly send you requests for interviews, but you may get some requests from smaller, local newspapers and lesser known bloggers. There are many book and writing related blogs, vlogs and podcasts out there who are searching for their next interviewee.
So if you are sent an interview request, whether that be responding with verbal or written answers, you will probably want to be prepared in advance. I have put together a list of possible questions for you based on my interview experiences, however please note that this list is a general guide not a definite one, your questions will be tailored towards you and your work. read more
Inspiration. I’ve used this word sparingly throughout my blogs so far but I’ve not really gone into any detail. ‘I’m waiting for inspiration to strike’ is a common phrase used by creative people, but you may be asking ‘what exactly is inspiration?’ and ‘why do I have to wait for it?’
Inspiration can be defined as when someone or something gives you an idea, or a sudden good idea, or someone who people admire. In my opinion, inspiration means when you get an idea and you work with it. read more