The idea of marketing your book can be overwhelming, especially if you’re an indie author and you’re just starting out. Below are some of the thoughts and suggestions from a marketing friend of mine who has been looking at the most effective promotional tools for authors. From branding, to online and offline marketing, here is everything you need to know to get started…
“The funny thing about writing is that whether you’re doing it well or you’re doing it poorly, it looks the exact same. That is actually one of the main ways that writing is different from ballet dancing.” – John Green
If you’re an indie author and either have, or are considering self-publishing, then let me borrow a few minutes of your time to tell you why I think investing in a good editor is important.
I’ve read many books over the years and I’m by no means an expert in the field of writing, but I have noticed reoccurring patterns and feelings. Particularly feelings of disappointment and confusion when a book I’ve been reading has fallen flat or the characters have just acted bizarrely for no apparent reason, and yes I have fallen into this trap too.
As a writer and author, I know how difficult it is to come up with compelling, yet realistic ideas that make sense for your story. When I was writing my first published book Anomaly, which I rewrote dozens of times with the help of a couple of editors, I found that in later rewrites my mind had become so saturated with my story that I could no longer decide whether my writing and ideas were good, or if they were just plain terrible. I experienced feelings of panic and anxiety for weeks and months, even after I finished the book and it went off for publication. In fact, the earliest versions of Anomaly bear very little resemblance to what I eventually wrote and published in 2016. read more
Q1) In one or two sentences, how would you describe your Brunswick Saga series to someone who hasn’t read any of your work?
The Brunswick Saga series follows the lives of six siblings following the death and neglect of a parent. Each book in the series mainly focuses on one of the six and their struggles as time goes on.
Q2) How long did it take for you to finish and publish your recent work?
It took a little over a year and a half to write and publish the second book of the series (A Sister’s Imposition), which was released in March 2016.
Q3) Have you always wanted to write and when did you first discover that you wanted to write?
Sometimes writers just don’t feel like writing. We’re all human at the end of the day and sometimes we are busy but often we have times where we lack motivation. I’ve spent the last couple of days distracted by other things in my life and unable to write a word. Even writing this blog has been difficult. I’ve been umming and ahhing about what topic to cover and how to give old topics a new spin, but my brain wouldn’t work and I was getting nowhere with it. Then it struck me, ironically I thought to myself ‘why don’t I write about not writing?’ I dug into my old topics and decided to take the advice I had already written in other blogs, if you can’t write, then READ instead.
Some people would probably groan at the very idea of reading a book. Unlike listening to the latest chart songs, books require hours of dedication and in our busy world some would say that they simply do not have enough time. However, not all books are epic fantasy novels with hundreds of sequels and prequels, there are short stories out there too.
Why am I championing reading? read more
Now I am not an expert here at all, and as a new author I’ve only had one encounter with a bookshop so far, to say it went badly would be an understatement. However, I learnt some valuable lessons from that one encounter and I’m going to share those lessons with all of you aspiring authors.
As a new author you will want to contact local and independent bookshops. WH Smiths and Waterstones may be less likely to take you, as a new author, seriously but that’s not to say they won’t stock your book at all. Many Waterstones have a local author’s section but as I’m sure you have noticed, the giants tend to stock the famous authors and celebrity cookbooks. Local and independent bookshops will also stock these books but they are more likely to stock your book too. read more
Whatever you’re writing, whether it be a novel, an article, or even a letter, the opening and closing lines are crucial.
As an author, I would say that both your opening line and closing line are equally important. Why? Because the opening line will be the first thing your reader will read, and they will subconsciously judge the rest of your written piece based on that one sentence, and by that logic, the closing line will be the last thing that your reader will read, and the one line they are most likely to remember when discussing your book with friends and family.
Don’t believe me? Well I can tell you that I experienced the former just last week. read more