Blog 64: Book Covers, Taglines and Blurbs.

If you write and publish books for a living then you probably groaned when you read the title of this blog. It can take many months (6 months minimum) between finishing your book and all of its edits, to it finally being published. Many authors begin writing their next book whilst simultaneously working on the finishing touches for their last book, and by finishing touches, I mean final edits, book covers, taglines and blurbs. It can be a bit of a headache, especially if you’re like me and you’d rather forget your previous work and focus solely on your new book idea instead. However, the title of this blog has been purposefully selected, as many authors and non-authors alike tend to overlook the importance of book covers, taglines and blurbs.

Let’s start from the top, as frustrating as it can be to look at your book and think ‘I have no idea what cover it should have or where to even begin’, getting a good book cover is incredibly important. The ‘don’t judge a book by its cover’ may hold true in a lot of cases, but everyone knows that people do judge books by their covers. It can be the difference between someone picking up your book or just passing a glance over it.

If you read a lot of books then you have probably noticed that certain types of book covers tend read more »

Blog 43: Notes On Book Marketing.

The idea of marketing your book can be overwhelming, especially if you’re an indie author and you’re just starting out. Below are some of the thoughts and suggestions from a marketing friend of mine who has been looking at the most effective promotional tools for authors. From branding, to online and offline marketing, here is everything you need to know to get started…

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Blog 30: I Wish I Were More Creative…

typing-creative-bmpHave you ever heard a friend, a family member, or even perhaps a stranger wishing out loud that they were more creative? Or maybe you’ve heard some of these excuses: ‘but I’m not creative like you’ or ‘I’m terrible at drawing’ or ‘I don’t have the time to play a musical instrument?’ Yet, these are the very people who will often look on at a piece of art or watch a musical performance with a mixture of awe, jealousy and yearning?

If you grew up in an academic environment, surrounded by people who attended public schools and colleges, then it’s likely that your view on what being creative means falls into the narrow fields of those who can paint and those who can play an instrument. It’s also likely that you were guided away from creative pursuits unless they somehow benefitted you academically. I know this because I went through the exact same schooling system several years ago. I’m not sure if much has really changed since then with public schools and colleges, and I don’t know enough about state schools (also known as public schools outside of the UK) or state colleges to comment.

What I do know is that there appears to be a common misconception that it is almost impossible to get a job in the creative industry or make your way in the world as an artist, read more »

Blog 17: Promoting Your Book, Advice from a Marketing Consultant.

Promoting book

We all know how difficult it is to sell books, and for the majority of authors, we just don’t have enough time or funds to market our books in the first place. So I decided to talk to a Marketing Consultant and ask them questions about how to go about marketing books, where to start and what an author needs to know. Here is our conversation… read more »