The idea of marketing your book can be overwhelming, especially if you’re an indie author and you’re just starting out. Below are some of the thoughts and suggestions from a marketing friend of mine who has been looking at the most effective promotional tools for authors. From branding, to online and offline marketing, here is everything you need to know to get started…
I have recently read George Orwell’s essay ‘Bookshop Memories’ – the cynic in me was delighted. I’ve been working in a second hand bookshop part-time for the past couple of months and even though I haven’t come across all the types of customers Orwell describes, it’s safe to say I had little trouble imagining them.
I can understand honestly Orwell’s frustrations, but I think his account is somewhat unfair and not quite so accurate nowadays, though I guess time may change my mind. I do believe that you have to be a certain kind of person to enjoy working with books, and although I’d struggle to describe that type of person, even to myself, I can tell you what type of person it most definitely isn’t. read more
Sometimes writers just don’t feel like writing. We’re all human at the end of the day and sometimes we are busy but often we have times where we lack motivation. I’ve spent the last couple of days distracted by other things in my life and unable to write a word. Even writing this blog has been difficult. I’ve been umming and ahhing about what topic to cover and how to give old topics a new spin, but my brain wouldn’t work and I was getting nowhere with it. Then it struck me, ironically I thought to myself ‘why don’t I write about not writing?’ I dug into my old topics and decided to take the advice I had already written in other blogs, if you can’t write, then READ instead.
Some people would probably groan at the very idea of reading a book. Unlike listening to the latest chart songs, books require hours of dedication and in our busy world some would say that they simply do not have enough time. However, not all books are epic fantasy novels with hundreds of sequels and prequels, there are short stories out there too.
Why am I championing reading? read more
Have you ever read a book where a character does or says something that seems to be completely bizarre? I don’t mean a plot-twist, I mean when a character literally does not follow ‘normal human behaviour’ causing the story to lose its believability and you, as the reader, end up questioning what planet the author was living on when they wrote their book? Unfortunately this seems to happen from time to time and it can cause readers to lose interest in, or give up on, a book entirely.
As much as every person is unique and reacts differently to different situations, and of course you will always have the anomalies (or rather the few that don’t behave like the majority), sometimes characters react in ways that you just cannot fathom, and when this happens your brain will point out everything that it views as flaws. Sometimes this is down to the individual reader but often it is the author’s fault, whether it be poor writing, or poor structural editing, or a seemingly lack of understanding in basic human reactions. Sometimes authors write sentences, paragraphs and even chapters that your brain just cannot get on board with. Before I go further, it is important to point out here that not everyone will enjoy or understand a particular book, everyone has different tastes, and even the famous authors receive bad reviews. read more
I wanted to post something a little more humorous and hopefully somewhat insightful. All of you writers, authors and freelancers out there who don’t adhere to the 9-5 hours and work 7 days a week, this is a post for you.
My average writing day doesn’t begin at 6am or even 7am like most people. It’s not because I’m lazy or because I don’t work for the same amount of hours, it is because I have often been up the night before writing til dawn. My day begins at around 10am, and sometimes my alarm clock is the sound of window cleaners banging their mops and brushes against my window. In my half awake state I’ll head straight for the kettle for some glorious caffiene. read more
Becoming an author is not an easy decision to make. New writers have to convince an agent or publisher to take them on, write a novel that will appeal to readers, learn about the industry, improve their writing skills, and in most cases balance a job and family commitments too. At times it feels like trying to climb a literary equivalent of Mount Everest. It’s not easy, and not everyone is understanding. Your ideas will be rejected, probably by hundreds of publishing houses before one actually takes you on. Your family and friends may also reject the idea of you being a writer. I’ve heard many phrases such as, ‘A writer? that’s not going to earn you money,’ or ‘When are you going to find a real job?’ or ‘How about you take a dentistry course instead?’ and my favorite, ‘When’s your book going to be ready?’ Do any of these sound familiar? Don’t worry, you’re not alone, everyone goes through this, myself included.
The truth is, being a writer means that you are deciding to be self-employed, an authorpreneur so to speak. The majority of people would never consider being self-employed, it scares them and to be totally honest it is scary. Most people read more